Tuesday Aug 15, 2023

Designing Bikinis

How Mom Made It! In Bikinis - 

Netta Ziv | Founder & Designer, Naya Swimwear

Netta Ziv is the founder and designer of Naya Swimwear, a local San Diego swimwear brand that hand draws her prints.

Netta is also the mom of a little boy. Since Netta was a little girl, growing up on the coast of the Mediterranean, she always knew she would be working in the fashion industry, designing and creating.

She studied textile design in college and that’s where she learned to express her creativity, turning her drawings and art into prints and fabric. Swimwear is where her love for the ocean and its creatures and fashion, art and textiles are combined. It’s the inspiration behind Naya Swimwear.

Every Naya Swimwear piece begins with a drawing that Netta hand draws and paints, then designs and turns into an original pattern, that she prints on high quality recycled fabric, and sewn into swimwear pieces. Naya Swimwear’s designs are very unique, with vibrant colors and textures that are  flattering and stand out.

Her inspiration also comes from travels. Hawaii, India, Costa Rica, California and Israel. The vibrant colors that exist in nature, flowers in shapes she’d only imagined possible and exotic fish and animals unlike anywhere else. The name Naya is from the Hawaiian word Na’ia which means Dolphin. She started her swimwear line with a vision to create a brand that reflects my own personality but also enables women and girls to share their own vision with her, to feel beautiful, trendy, optimistic, and comfortable, especially when women oftentimes feel the most vulnerable - in a bikini.

Be sure to listen as we talk to Naya about:

  • Her hand drawn prints & the incredible design process
  • The importance of sizing and body positivity
  • What it takes to build sustainability into a business
  • The opening of her new store in Carlsbad, California

To see more visit: Naya Swimwear

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